Backed by research.

We set out to create products for dogs and cats of all ages and sizes that were not only appetizing, but also packed with nutritious ingredients for optimum health.

To do that, we looked at years of research in the pet food industry and based our recipes on what we thought was best for pets to live an ultra healthy and happy life.

It’s all about the moisture.

When it comes to mealtime, pets need moisture to properly digest their food. Dogs and cats will typically consume water while eating, but may not drink enough for proper digestion. Some studies suggest pets’ bodies are better able to absorb moisture from food than directly from water. The moisture content found in My Little Wolf® and Lion® helps pets stay healthy and hydrated.

More moisture helps support:
  • Cellular Environments
  • Blood Flow
  • Circulation
  • Joint Lubrication
  • Hydration
  • Detoxification of urine

Listening to Mother Nature.

It wasn’t just research that influenced our thinking – it was nature too.

Our pet food and treats return pets to the natural carnivorous diets of their ancestry by including premium ingredients with fresh meat and animal protein content. Many other pet food and treats are high in carbohydrates, such as vegetables, corn, and other grains. These ingredients don’t provide the optimal nutrition our cats and dogs need. In fact, low-quality ingredients can actually make our pets overeat, leading to pet obesity.

Going grain-free.

There are many reasons to choose grain-free products for your pets — everything from a shinier coat and better breath to overall well-being and digestive health. If your pet suffers from food sensitivities and allergies, making the switch to grain-free may be just the thing they need.

Benefits of grain-free products:
  • More energy
  • Less itching
  • Healthy coat and skin
  • Help with flatulence and waste issues
  • Better breath
  • Reduced food allergy triggers
  • Overall well-being

The story on starch.

So grain-free is good — great news! However, when pet food companies removed grains from their products, many brands replaced those grains with starches like white potatoes. Starches and white potatoes are great for binding, but they’re also high in sugar and carbohydrates, which could lead to obesity in dogs and cats. That’s why we took out both grains and starches from our pet food recipes. It wasn’t easy. In fact, the process is detailed and time-consuming, which is why we’re one of the only pet food brands on the market providing this ultra healthy option for your pets.

Food Facts

  • Starch-free. Grain-free. No corn. No wheat. No soy.
  • First ingredient is meat
  • Made with premium animal protein
  • High in protein
  • Low-carb
  • Premium ingredients
  • Moisture aids in healthy digestion
  • Ultra delicious

Treat Facts

  • Grain-free. No corn. No wheat. No soy.
  • First ingredient is meat
  • Moisture aids in healthy digestion
  • Made with premium animal protein
  • Premium ingredients
  • Low-calorie
  • Low-carb
  • Ultra delicious